Love this. Ben & Jerry’s have just launched a new social campaign highlighting the importance of World Fair Trade Day. Called “Fair Tweets“, the campaign More...

New director of interactive joins from CP+B Miami Amalgamated has hired Paul Aaron as director of interactive, to drive its digital practice. He joins the More...

Innovation & Entrepreneurship: The Cultural Approach Douglas Holt and Douglas Cameron discuss a theory of cultural innovation in their new book. The authors argue that More...

The final touch was vintage, a play that insomniacs in New York have been watching on the late highlight shows for years. Carmelo Anthony was More...

Repetition and the reliance on a winning formula were the keys to success in this year’s Super Bowl. And no, we’re not talking about the More...

For Madison Avenue, the mad rush to create and produce Super Bowl commercials is finished for another year. Now comes the scrutinizing of the results More...

This year’s Super Bowl commercials had a theme — random celebrities. There was Eminem for Chrysler (and Lipton Brisk Ice Tea). Faith Hill for Teleflora. More...

…I was fully prepared to spend the night pulling a Hank Williams, crying into my beer over the sorry state of Super Bowl beer advertising. More...