Amalgamated, New York, has hired Michael Stefanski, most recently VP-advertising at DirecTV, as managing director and the shop’s fourth management partner. Mr. Stefanski has about 15 years of experience on both the agency and client side. Before DirecTV, he served as assistant VP-global brand and marketing at insurer MetLife, and had spent time at big [...]... More...

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About 18 months ago, we all read a string of headlines about creative directors leaving big shops to do their own thing. There was no shortage of speculation about why so many folks seemed to be striking out on their own at the same time. One theory was that they wanted to escape a holding [...]... More...

Love that Facebook status update from last Monday or summer and want to use it again? Honest Tea wants you to recycle your Facebook status — supposedly, to raise awareness of recycling everyday products. Organic tea and drink company Honest Tea has launched The Great Recycle — a call-to-action to recycle bottles. The campaign’s goal [...]... More...

Coca-Cola’s's acquisition of Honest Tea just over a year ago gave the organic-bottled-tea company a major boost in national distribution. Now the brand is focusing on a marketing plan to match. In the past several months, Honest Tea has hired its first agency of record in New York-based Amalgamated and launched a marketing platform around [...]... More...

HONEST TEA, like other organic beverage sellers, normally promotes its real leaves, fair trade certified tea, less sugary taste and environmentally friendly packaging. Its newest campaign acknowledges that it is part of a problem of waste in discarded drink containers and, to counter that, encourages more recycling. The company alone generates about 20 million glass [...]... More...

In support of Earth Month, Honest Tea invites Facebook fans to sign a pledge to recycle, starting with an app that recycles your popular Facebook posts. If you experience deja vu while exploring Facebook over the next few days, it’s not (only) because you’re going crazy. There’s a very good reason why some posts you [...]... More...