Ben & Jerry’s is an American cultural icon and the cultural leader of the ice cream category. Our work for Ben & Jerry’s advances its eco-agrarian food ideology in a fun, friendly way. It seeks out a balance between their distinctive, chunk-filled super-premium ice cream and the progressive values that lead the company’s business decisions.
Client:Ben & Jerry’s
Title:Fair Tweets
Fair Tweets allows users to commit their unused Twitter characters to promote World Fair Trade Day. Participants simply tweet through the dedicated site or a browser plug-in, and Fair Tweets automatically adds a message about Fair Trade in the “leftover” space.