Client:Ultimat Vodka

Title:Social Life Audit

The Social Life Audit is the first ever online application that analyzes your offline social life. Targeted at hard working professionals, the Social Life Audit encourages users to opt in through Facebook, then scans your photos using facial recognition, mood, and gender analysis to form opinions about your actual social life. It knows things like how happy your friends are when you’re around, how often you spend time with the opposite sex, and even how many of them are single. Additionally, the app judges where you hang out by cross-referencing your Facebook Places check-ins with BlackBook’s database of over 2.5 million bars, restaurants and nightclubs. Those who “fail” are encouraged to find balance, and given a list of recommended ways to improve their social lives.