Client:Ben & Jerry's

Ben & Jerry’s is an American cultural icon and the cultural leader of the ice cream category. Our work for Ben & Jerry’s advances its eco-agrarian food ideology in a fun, friendly way. It seeks out a balance between their distinctive, chunk-filled super-premium ice cream and the progressive values that lead the company’s business decisions.

Title:IT’S WHAT’S INSIDE THAT COUNTS-Print

To show how Ben & Jerry’s expresses their values within all aspects of their business, this campaign tells the stories of their partners through whimsical dioramas.